About Carlos Santana
Delivered with a level of passion and soul equal to the legendary sonic charge of his guitar, the sound of Carlos Santana is one of the world's best-known musical signatures. For more than four decades—from Santana's earliest days as a groundbreaking Afro-Latin-blues-rock fusion outfit in San Francisco—Carlos has been the visionary force behind artistry that transcends musical genres and generational, cultural and geographical boundaries.
Long before the category now known as "world music" was named, Santana's ever-evolving sound was always ahead of its time in its universal appeal, and today registers as ideally in sync with the 21st century's pan-cultural landscape. And, with a dedication to humanitarian outreach and social activism that parallels his lifelong relationship with music, Carlos Santana is as much an exemplary world citizen as a global music icon.
Santana's star arrived in the era-defining late 1960s San Francisco Bay Area music scene with historic shows at the Fillmore and other storied venues. The group emerged onto the global stage with an epic set at the Woodstock festival in 1969, the same year that its self-titled debut LP Santana came out.
Introducing Santana's first Top 10 hit, "Evil Ways," the disc stayed on Billboard's album chart for two years and was soon followed by two more classics — and Billboard #1 albums — Abraxas and Santana III.
Ever since, for more than forty years and almost as many albums later, Santana has sold more than 100 million records and reached more than 100 million fans at concerts worldwide. To date, Santana has won 10 GRAMMY® Awards, including a record-tying nine for a single project, 1999's Supernatural (including Album of the Year and Record of the Year for "Smooth") as well as three Latin GRAMMY's. In 1998, the group was ushered into the Rock and Roll Hall of Fame, whose website notes, "Guitarist Carlos Santana is one of rock's true virtuosos and guiding lights."
Among many other honors, Carlos Santana received Billboard Latin Music Awards' 2009 Lifetime Achievement honor, and, he was bestowed Billboard's Century Award in 1996. On December 8, 2013 he was the recipient of the 2013 Kennedy Center Honors Award. Rolling Stone has also named him #15 on the magazine's list of the "100 Greatest Guitarists of All Time" noting that "Santana's crystalline tone and clean arcing sustain make him the rare instrumentalist who can be identified in just one note." And, with the 2014 release of Corazón, Santana surpassed the Rolling Stones and, along with Barbara Streisand, is one of only two music acts in Billboard history to score at least one Top Ten album for six consecutive decades from the 1960s on.
April 15, 2016 marks the release date of Santana IV, the wildly anticipated studio album that reunites the revered early ‘70s lineup of guitar icon Carlos Santana (guitar, vocals), Gregg Rolie (keyboards, lead vocals), Neal Schon (guitar, vocals), Michael Carabello (percussion) and Michael Shrieve (drums). The album signifies the first time in 45 years – since 1971's multi-platinum classic Santana III – that the quintet has recorded together.
Santana IV features 16 all-new tracks written and produced by the band that burst with the same unparalleled energy and superlative musicianship that made Santana a pioneering force in world music and a household name across the globe. Joining the core Santana IV band in the studio are current Santana members Karl Perazzo (percussion) and Benny Rietveld (bass), with the legendary vocalist Ronald Isley guesting on two cuts. The album debuted at #5 on Billboard's Top 200 Chart, #2 on Billboard's Top Current Chart, #2 on Billboard's Rock Chart, and #1 on Billboard's Independent Albums Chart. This album marks Santana's fourteenth Top 10 album.
In the fall of 2014 Carlos Santana released his memoir "The Universal Tone: Bringing My Story to Light" which offers a page-turning tale of musical self‐determination and inner self-discovery, with personal stories filled with colorful detail and life-affirming lessons. It's a profoundly inspiring tale of divine inspiration and musical fearlessness that does not balk at finding the humor in the world of high-flying fame, or at speaking plainly of Santana's personal revelations and the infinite possibility he sees in each person he meets.
Beyond music, in the lifestyle and entertainment realm, River Of Colors (ROC) has enjoyed tremendous success with the Carlos by Carlos Santana and Unity by Carlos Santana brand names. Founded in 1997, ROC is dedicated to bringing products to market that embody the passion and integrity of Carlos Santana—and that are true to his distinctive style and taste. ROC's endeavors encompass products including shoes, handbags, head wear and sparkling wine, as well as signature musical instruments including electric guitars and hand percussion instruments. ROC products are distributed at better retail stores internationally. For more information, visit www.santana.com
The arc of Santana's performing and recording career is complemented by a lifelong devotion to social activism and humanitarian causes. The Milagro Foundation, originally established by Carlos Santana and his family in 1998, has granted more than five million dollars to non-profit programs supporting underserved children and youth in the areas of arts, education and health. Milagro means "miracle," and the image of children as divine miracles of light and hope—gifts to our lives—is the inspiration behind its name.
About The Ruby Oliva Cedillo
The prestigious Ruby Oliva Cedillo Tribute Award, was established in 2005 and named in honor of Los Angeles Councilmember, Gilbert A. Cedillo’s beloved late wife. Ruby’s work as a prominent advocate for children and families will forever remain a symbol of her amazing strength of spirt and unconditional love for humanity. This award recognizes a person who best exemplifies PADRES’ guiding values and core ideals – honesty, character, integrity, respect, commitment to community and service to humanity.
Owner of Liborio Markets
Peace Officers Association
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